A Chicagoland-based financial consulting firm, Artisan Advisors understood the value of its reputation – and wanted to leverage it to increase its visibility in key growth regions including the greater Midwest and the Southeast.

We started by guiding them through a website refresh, developing dynamic copy, image collateral and a new tagline: Creating a stronger financial institution together. Our Experience. Your Potential. From there, we have worked together to introduce Artisan Advisors to prospective clients and reinforce relationships with existing clients utilizing a Paid, Earned, Shared, Owned (PESO) approach. We created and launched a digital B2B advertising campaign, a paid and organic Facebook, Google Display and LinkedIn campaign, a robust email campaign fueled by aggressive content generation, a B2B media relations outreach and a well-received webinar series for bank executives. As a result of our ongoing PR efforts, traffic to Artisan-Advisors.com has increased exponentially overall, particularly among key growth markets, and we’ve more than doubled Artisan’s LinkedIn followers. And we're just getting warmed up...