What We Do
First we listen – we want to hear about your company, your products, your ideas and your ambitions. We want to learn about what keeps you awake at night and what your idea of success looks like. We want to understand your business and your goals.
Then we help you achieve those goals, by crafting and telling your story in the most persuasive way possible.
Corporate Reputation
We specialize in shaping and protecting your company’s most important asset – its reputation. Built over a company’s lifetime, a strong corporate reputation will establish credibility and authority, instill trust within key audiences, drive business goals and come to the rescue in times of crisis. Left untended, this asset can quickly become a liability.
Implementing programs that incorporate stakeholder analysis, corporate and executive visibility, thought-leadership initiatives, employee communications, issue/crisis planning, plus traditional and social media relations, we help companies build, burnish, protect and – when necessary – recover their corporate reputations.
Media Training
Can I just say “no comment?” (No, never.) Is anything really “off the record?” (Sometimes, but you have to be careful.) Is talking to the media still worth it? Yes – absolutely. But you have to be smart about it. And you have to be prepared.
Broadcast, print and online media provide you with a megaphone pointed directly at your target audiences. We teach you how to handle that megaphone skillfully and tell your story authentically, while staying on-message. Through a combination of “Media 101” classroom-style instruction and practice interviews – with constructive critique – we build confidence in your ability not just to survive an interview, but to guide it and make the most of your time with the megaphone.
Content Creation
Good content can establish you as a reliable resource for your key audiences. Great content forges a bond between your company and its audiences and fuels the kind of engagement that turns customers into fans. Really great content – that’s relevant, provides insight, solves problems and inspires action – keeps ‘em coming back for more. You want really great content. You need really great content.
We create really great content.
For your paid, shared and owned channels, we’ll work with you to pinpoint the intersection of your expertise with relevant trends and craft content that elevates and amplifies your voice in the crowded room that is digital and social media.