Güdpod was in start-up mode with its revolutionary, single-serve, pod-based nutritional drink system that takes all the mess and work out of making delicious, nutritious shakes. It’s a little like the coffee pod machine you probably have in your kitchen but much cooler…because the blender and ingredients are actually IN the pod. Just fill your cup with milk, juice or water, place it on the machine, push a button and 60 seconds later, enjoy your tasty, good-for-you shake.

You’ve never seen anything like Güdpod – but we worked hard to change that. Starting with B2B outreach to find great branded ingredient and retail partners, and build buzz within the nutrition and beverage industries, we generated interest and inquiries by telling enticing Güdpod stories through targeted earned media and high-impact road shows. As the company focused on breaking into the Office Coffee Service market, we were embedded in the ramp-up team that  developed a product line of delicious shakes specific to the needs of the workplace audience. Working closely with product development, sales and creative, we led the communications strategy and played an integral role in the branding effort to make Güdpod an essential addition to every company’s break room.