Chicago’s one and only helicopter tour and event company, Chicago Helicopter Experience boasted a private heliport and a fleet of luxury helicopters that flew along the shoreline of Lake Michigan for an unparalleled view of Chicago. Definitely one of the coolest things you could do in the city and there was no other experience like it. Chicago is an extremely crowded market, though, with hundreds of tours, experiences, museums, theaters, parks and other attractions competing for attention – even something as cool as a helicopter tour needed to differentiate itself and increase awareness. 

So we built their messaging architecture, finetuned their story and created the tagline that set them apart from their competition: Above Chicago. Beyond Amazing. Then we designed and executed a media relations program that produced top-tier coverage in USA Today, Forbes, Chicago Magazine, The Chicago Tribune, Windy City Live, FOX and ABC, among others, and generated more than 180 million impressions. We also hosted an event that gave some of Chicago’s top lifestyle influencers the experience of a lifetime – seeing Chicago from the cabin of a luxury helicopter.  The evening saw constant posting and tags for CHE and created a social buzz online that resulted in over 368K impressions/views.